Sunday, September 21
• 7:00 AM – 2:00 PM Golf Outing
Thornapple Pointe
• 12:00 PM – 5:00 PM Exhibitors set up
• 4:00 PM – 5:30 PM BC600 Regenerative Braking Tutorial: How it Works and How it integrates with Hydraulic Braking
Ballroom CD
Monday, September 22
• 8:30 AM – 9:30 AM Welcome, Opening Speech, Award Ceremony and Keynote
Michael Robinet, S&P Global
Ballroom B
• 9:30 AM – 10:15 AM Networking Break
Exhibit Hall
• 10:15 AM – 11:30 AM BC314 Panel Discussion: Voice of the OEM
Ballroom B
• 11:30 AM – 12:30 PM Lunch
Exhibit Hall
• 12:30 PM – 13:30 PM Exhibitor Networking
Exhibit Hall
• 1:30 PM – 2:50 PM BC100 Developments and Innovations in Friction Materials and Friction Couples – Part 1
Ballroom B
• 1:30 PM – 2:50 PM BC131 Brake Mechatronics and Controls Products
Ballroom CD
• 2:50 PM – 3:20 PM Networking Break
Exhibit Hall
• 3:20 PM – 5:00 PM BC100 Developments and Innovations in Friction Materials and Friction Couples – Part 2
Ballroom B
• 3:20 PM – 5:00 PM BC103 Testing and Measurement Methods for New Braking Technologies
Ballroom CD
• 5:00 PM – 6:00 PM Networking Reception
Exhibit Hall
• 6:30 PM – 9:00 PM Pub Crawl (Registration required)
Tuesday, September 23
• 7:30 AM – 8:15 AM Competition for the best student presentation
Ballroom CD
• 7:45 AM – 8:30 AM Continental Breakfast
Ballroom B Foyer
• 8:30 AM – 9:30 AM Fireside Chat on the topic “Automotive Regulatory Landscape”
Host: Greg Vyletel, First Brands Group
Speakers: Hilary Cain, Alliance for Automotive Innovation & Ana Meuwissen, MEMA
Ballroom B
• 9:30 AM – 10:15 AM Networking Break
Exhibit Hall
• 10:15 AM – 11:30 AM BC132 Panel Discussion: Integration of Mechatronic Devices into Automotive Braking Systems – Challenges and Opportunities
Ballroom B
• 10:15 AM – 11:35 AM BC120 Innovations in Wheel Bearing and Seals – Part 1
Ballroom CD
• 11:30 AM – 12:00 PM BC315 Panel Discussion: Brake Standards Update
Ballroom B
• 11:30 AM – 1:30 PM Lunch & Exhibitor Networking
Exhibit Hall
• 1:30 PM – 2:50 PM BC300 0 EURO-7 Standards: Strategy and Impacts on Vehicle Design, Validation, Homologation, and Supply Chain Management
Ballroom B
• 1:30 PM – 2:50 PM BC101 Improving Brake NVH (Noise, Vibration and Harshness) Performance
Ballroom CD
• 2:50 PM – 3:20 PM Networking Break
Exhibit Hall
• 3:20 PM – 4:15 PM BC120 Innovations in Wheel Bearing and Seals – Part 2
Ballroom B
• 3:20 PM – 5:00 PM BC100 Developments and Innovations in Friction Materials and Friction Couples – Part 3
Ballroom CD
• 4:15 PM – 5:15 PM BC121 Panel Discussion: From Returns to Root Cause – Bridging Wheel Bearing Warranty Claims and Testing Practices
Ballroom B
• 5:30 PM – 7:00 PM Networking Reception
Ballroom Foyer & Grand Gallery West Patio
Wednesday, September 24
• 7:45 AM – 8:30 AM Continental Breakfast
Ballroom B Foyer
• 8:30 AM – 8:40 AM TAG Brake Colloquium Conclusion and Review
Ballroom B
• 8:40 AM – 10:00 AM BC122 Brake Emissions Measurement and Characterization – Part 1
Ballroom B
• 8:40 AM – 9:20 AM BC105 Advances in Brake Component and Brake System Design – Part 1
Ballroom CD
• 9:20 AM – 10:00 AM BC201 Impact of AI on Braking
Ballroom CD
• 10:00 AM – 10:20 AM Networking Break
Ballroom B Foyer
• 10:20 AM – 12:00 PM BC122 Brake Emissions Measurement and Characterization – Part 2
Ballroom B
• 10:20 AM – 12:00 PM BC105 Advances in Brake Component and Brake System Design – Part 2
Ballroom CD
• 12:00 PM – 1:00 PM Lunch
Ballroom B Foyer
• 1:00 PM – 3:00 PM BC104 Latest Advancements in Simulation Technologies View
Ballroom B
• 1:00 PM – 3:00 PM BC105 Advances in Brake Component and Brake System Design – Part 3
Ballroom CD
• 3:00 PM Event Concludes








